Innovation+Adoption

=Innovation Adoption=

Proposed definition:
Innovation adoption is a rational process by the institutional theorists to provide a framework for examining relationships among environment, organization structure and strategy. **Source:** [|www.journal.au.edu/abac_journal/2001/jan01/article_3.pdf] **Focus:** Environment

**Why we chose this definition:** It had a purpose, user, and context. Most importantly, it had a term 'rational' which implies evidence of some form, a component most of the other definitions did not have. June 26,2011 media type="custom" key="9953825"

Discussion:
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 * Current Definitions (n=8)**

Diffusion research focus was on five elements: 1) the characteristics of an innovation which may influence its adoption; 2) the decision-making process that occurs when individuals consider adopting a new idea, product or practice; 3) the characteristics of individuals that make them likely to adopt an innovation; 4) the consequences for individuals and society of adopting an innovation; and 5) communication channels used in the adoption process. Innovation Adoption Curve Diagram [see below] Innovators - Brave people, pulling the change. - Innovators are very important communication Early Adopters - Respectable people, opinion leaders - Try out new ideas, but in a careful way Early Majority - Thoughtful people, careful - Accepting change more quickly than the average Late Majority - Skeptic people - Will use new ideas or products only when the majority is using it Laggards - Traditional people, caring for the 'old ways' - Critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition
 * Definition1:** The diffusion of innovations curve (innovation adoption curve) of Rogers is useful to remember that trying to quickly and massively convince the mass of a new controversial idea is useless. It makes more sense in these circumstances to start with convincing innovators and early adopters first. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.
 * Source:** [|www.valuebasedmanagement.net/methods_rogers_innovation_adoption_curve.html]
 * Focus:** Business


 * Definition 2:** Innovation adoption is explained by the interactions between environment and strategic choice of organization via strategies to control the resource dependence condition.


 * Definition 3:** “Innovation Adoption” is referred to when innovation takes place at the initiation stage whereas at the implementation stage, it is called “Innovation Diffusion”.


 * Definition 4:** Innovation adoption is viewed as the early stage of adoption.

**Definition 5:** Innovation adoption is a rational process by the institutional theorists to provide a framework for examining relationships among environment, organization structure and strategy. **Source**: [|www.journal.au.edu/abac_journal/2001/jan01/article_3.pdf] **Focus:** Environment


 * Definition 6 :** Innovation-Adoption Model – A model that represents the stages a consumer passes through in the adoption process for an innovation such as a new product. The series of steps includes: awareness, interest, evaluation, trial, and adoption.
 * Source:** http://en.mimi.hu/marketingweb/adoption.html
 * Focus:** Marketing


 * Definition 7:** "Innovation" is broadly defined as any change in structure, design, products, or processes in which there is a definable new element introduced into the system; the process is essentially the same for technologies of all degrees of "hardness" although the specifics may vary.The classic definition of the term "adoption" is found in Rogers with Shoemaker (1971): "Making full use of a new idea as the best course of action available". This definition is explicitly or implicitly used by virtually all adoption analysts. It is useful to think systematically about three assumptions which underlie this definition, and which must be valid if the concept is to have utility; we will suggest later that there are many instances where these assumptions do not hold:
 * There is some definable "idea" which has much the same meaning to the people who use it, even in different settings.
 * The "uses" to which the idea is put in different settings bear enough resemblance to each other that comparing them is possible.
 * Criteria are available for determining that the new idea is in fact the "best" course of action.
 * Source:** http://www.jdeveland.com/Papers%20for%20Website/adoption.htm
 * Focus:** Business


 * Definition 8:** The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories, based on the idea that certain individuals are inevitably more open to adaptation than others. Is is also referred to as Multi-Step Flow Theory or Diffusion of Innovations Theory.
 * Source:** http://www.download3k.com/Business-Finance/Other/Download-Innovation-Adoption-Curve-Software-Tool.html
 * Focus:** Software Tools